Marketing online can be a huge, vast, changing operation, and rarely do the changes make a lot of sense. But, they happen, and most realize the need to flow with the change.
When I step up to the keyboard on Tuesday morning, it’s generally after I’ve brewed a cup, and at least plowed through a Psalm or two. I read them from my Bible, or online, or somewhere – but I find my favorites come to mind as I’m awakening.
1 Blessed are those whose ways are blameless,
who walk according to the law of the Lord.
2 Blessed are those who keep his statutes
and seek him with all their heart—
3 they do no wrong
but follow his ways.
Although, it’s long been my favorite, I’ve had a hard time living up to it. Blameless? Keep his statutes? I do seek him with all my heart – but do no wrong?
I have a horrible time following in all his ways. No matter how hard I try, I just can’t seem to keep the direct commandments of the Lord. Therefore, I lean heavily on His Grace.
Such it is with Marketing Online.
I beat down the words growing up around my desk (they grow like weeds) and sit down for a cup of my favorite beverage to study and think about how to best market my latest program online, and I get it… An inkling of an idea that comes so fast in that moment, and then slips out into the edge of the words… contaminated by the masses.
I’ve lost it. I can’t find it again, no matter how hard I look because it’s gone. It’s lost in a sea of words… Or is it?
Did you ever notice when you ask God’s direction in life, he provides it? Did you ever notice that?
I’ve had an ongoing struggle for a few years now, one that I’ve asked God to spare me from saying the wrong thing in anger. I’ve even said, “Lord, in anger, just shut my mouth and don’t let me speak hurtful words. I don’t want to regret saying the wrong words.” So, this past weekend, that situation came up and the battle lines were drawn. In action, I was angry and wanted to return the hateful angry words being spewed in my direction, but the words I spoke came out all garbled and twisted. Tears were near the surface, and I didn’t want to cry. So, I took a breath instead, and that garbled the words even more. I excused myself and headed for the door, because I knew, God was keeping me at my word. God wasn’t going to allow me to get into a verbal war I had no intentions of fighting. It wasn’t my war.
The same thing happens when I market online.
If I stay in the word, and focus on just sharing my message, it works. People read what I have to write, and there’s no upset or misrepresentations of product or services. The message goes out to the right people and my niche come back time after time, to see what else I offer.
No matter how much the marketing situation changes online, if I stick to my message – my niche finds me – and they return time after time to buy what I sell.