Google automatically counts the keywords in your content, marks them, and spins them out when someone searches, loading them onto Google’s pages in line with the most searched content using those keywords. YOUR keywords may be some of the top content, or they may rank near the bottom, depending on how popular your site is.
Page Rank matters when keyword optimizing happens.
Page rank is the arbitrary number that is associated with your site, when people search for keywords you’ve used. The key to a higher page rank is more viewers, more backlinks, and more in coming traffic than outgoing traffic from your website.
It sounds like a bad horror story, but the reality is – once you bring people to your site, you don’t want them to leave for a while. I can’t recommend holding them hostage, although the thought has crossed my mind. But I do recommend offering incredibly interesting content that will keep them reading for a while, once they arrive on your website.
Page rank is relevant to where your website is found on the search engines. If, for instance, you can be found on page one of Google, you’ve got a great page rank. If you’re on page three, and your keyword is highly popular, you’re still in good standing. Anything past page 9 of Google probably isn’t going to get many hits from Google, unless people are looking for something specific.
Placement on the search engines, page rank, and keyword concepts are all ways to find out how popular your website is with new visitors. Some want numbers in the thousands. Personally, I’d rather have 50 hits a day on my site and viable, targeted, and buying traffic than 3000 irrelevant visitors.