A few years ago, I got all caught up in a discussion over profitability with a friend over his website. He’d decided that his website should be profitable without doing anything else to make a profit. No matter how often I suggested he strategize and market products or ads on his site, I couldn’t convince him to get off center. Then along came tax season.
He wanted me to claim he made a profit.
I can’t do that. You haven’t done anything to make a profit on your website. You have to SELL something.
Then, I caught a good opportunity and started promoting ‘product’ on his site the following year, EVEN THOUGH he still wasn’t doing anything. I could promote on his site without costing me anything, and add credibility to other websites. It worked.
By intermingling content and marketing materials we were making a profit.
The call it interactive content. I’m impressed. It works.